From logo brief to platform V2 in 11 weeks.
- Branding
- SaaS Development
- Design Systems
What they came to us with.
Stackline came to us for a logo. Two conversations in, it was clear the brand wasn't the bottleneck — the product was. Their dashboard had grown by accretion for two years. Every new feature added a tab, every tab added a setting, and the team that lived in it could no longer onboard a new user in under an hour.
How we approached it.
We pitched the bigger move: a brand and platform rebuild, run in parallel by one team, on a tight 11-week timeline. We'd anchor the work around a single principle — the product should feel like a tool, not a configuration screen.
What we shipped.
Five weeks of brand and product design in parallel. Six weeks of build. We kept the existing data model and rebuilt the surface — new design system, new navigation, new component library. Every screen got rebuilt against the principle. Marketing site, in-product, and onboarding all shipped at the same time.
Real numbers.
“Hired them for a logo. Ended up rebuilding our entire SaaS platform. They were the first team that actually got it.”
Need more than a logo can fix?
Tell us what's actually broken. We'll come back with a scope you can plan around.