Generative Engine Optimization: The New SEO for the Age of AI Search.
Your customers are asking ChatGPT and Claude instead of Googling. If those models don't know who you are, you don't exist. GEO is how we fix that.
What is GEO?
Generative Engine Optimization (GEO) is the practice of optimizing your brand, content, and digital footprint so that large language models (LLMs) like ChatGPT, Claude, Perplexity, and Gemini cite, recommend, and reference you when answering user queries.
If someone asks ChatGPT "what's the best SaaS analytics tool for early-stage startups?" — GEO is what determines whether your brand shows up in the answer.
Why GEO matters now
In 2026, AI search isn't a side channel. It's a primary one.
- ChatGPT alone handles over 1 billion queries a day
- Perplexity has grown 12× year-over-year
- Google's AI Overviews now appear on 60%+ of search results
- Claude, Gemini, and others are taking real market share
When your customer asks an LLM, the LLM either knows you, recommends you, and cites you — or it doesn't. GEO is the difference.
How GEO is different from SEO
| SEO | GEO | |
|---|---|---|
| Target | Google's algorithm | LLM training & retrieval |
| Goal | Rank in top 10 results | Get cited in AI answers |
| Levers | Keywords, links, technical | Structured info, citations, authority |
| Measurement | Rankings, traffic | Mentions, citations, share of voice |
| Timeline | 6–12 months | 3–9 months (faster on some queries) |
Who it's for
Anyone whose customer journey starts with "ask AI".
B2B SaaS, fintech, agencies, consultants, professionals.
Brands that want to be the default recommendation in their category.
What you get
What we do for GEO:
Content restructuring — Format content in a way LLMs can extract and cite
Authority signals — Get cited by sources LLMs train on
Structured data — Schema, FAQs, comparison pages
Brand entity optimization — Make sure LLMs know what your brand is
Citation farming (the ethical kind) — Get mentioned in places that matter
Monitoring — Track which LLMs cite you, for which queries
Content engineering — Write content that's both human-readable and LLM-extractable
GEO is a retainer service. Monthly retainers start at $4,000/month and typically run for 6–12 months. Most clients bundle GEO with traditional SEO for a unified content engine.
Frequently asked questions.
- GEO is real, but it's a cousin of SEO, not a replacement. The overlap is content quality. The differences are real — measurement, levers, target systems. We treat them as a unified discipline.